Most people overcomplicate funnels.
They imagine 27-step flowcharts, $2,000 software stacks, and months of prep before they can even “launch.”

Here’s the truth:
You can build a simple, effective funnel for your side hustle this week. One that collects emails, builds trust, and leads to sales — without you living on social media or burning out.

This is the exact 6-step funnel I use and teach.
It’s simple enough to sketch on a napkin, but powerful enough to sell your first product (or your next one).

Step 1: Create a Lead Magnet Your Audience Actually Wants

Skip the generic freebies. Your lead magnet should solve a tiny, urgent problem your audience has right now.
If your audience is freelancers, maybe it’s a “10-Minute Cold Email Script Pack.”
If it’s new parents, maybe it’s a “7-Day Baby Sleep Survival Plan.”

The point? Deliver something so immediately useful that they can’t help but give you their email.

Step 2: Build a Simple Landing Page

You don’t need a fancy website.
Platforms like Beehiiv, Substack, or ConvertKit let you set up a clean, single-purpose landing page in minutes.

Keep it focused:

• One headline promising the result.
• One paragraph explaining what’s inside.
• A clear “Get It Free” button.

Step 3: Post Content That Points to Your Landing Page

Pick 1–2 platforms where your audience already hangs out.
Every piece of content you post should lead people toward your lead magnet.

Examples:

• Short, curiosity-driven posts on Threads.
• Value-packed threads on X/Twitter.
• Quick tips on TikTok with “link in bio” pointing to your signup page.

Step 4: Deliver Weekly Emails That Educate + Softly Sell

Once someone signs up, don’t ghost them.
Send 1 email a week that teaches something valuable, shares a quick win, or tells a story your audience cares about.

Slip in natural mentions of your products. You’re not blasting ads — you’re proving you know your stuff and that your paid offers are worth it.

Step 5: Create a Low-Ticket Product That Matches Your Content

Your first offer doesn’t have to be a $500 course.
Start with a $5–$50 digital product that’s directly related to your lead magnet.

If your freebie is “10 Cold Email Scripts,” your low-ticket product could be “50 High-Converting Cold Email Templates.”

Step 6: Upsell to Bigger Offers for Your Most Engaged Readers

Once someone buys from you once, they’re far more likely to buy again.
That’s when you introduce higher-ticket offers — coaching, in-depth courses, or premium bundles.

Think of your funnel as a ladder, not a trap: each step is an invitation to go deeper with you.

The Takeaway

Funnels aren’t about tricking people into buying.
They’re about building a clear, simple path from “I’ve never heard of you” to “This person gets me — and I trust them enough to pay.”

If you keep it this simple, you can have yours up and running in days — and making sales in weeks.

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